Patented WPC core technology offers comfort for life.
Each collection offers a unique combination of style, strength and simplicity.
Style
We’re obsessed with styling innovations like Embossed In Register technology for grain patterns you can feel, enhanced beveled edges for a more realistic appearance and integrated grout lines in perfectly coordinating shades.
Strength
Our waterproof, kidproof, petproof floors are engineered to withstand real life with thick wear-layers and strong cores. That’s why they’re backed by lifetime residential warranties.
Simplicity
COREtec floors easy to install and a breeze to care for. Even our Encore floor cleaner is a time saver because there’s no need to rinse.



